How to Start your Social Media Marketing
How to Start your Social Media Marketing
Think about the things social media does best:
-Blogs allow chronological organization of thoughts, status,
ideas. This means more permanence than e - mails.
-Podcasts (video and audio) encourage different types of
learning — and in portable formats.
-Social networks encourage collaboration, can replace
intranets and corporate directories, and can promote
non - e - mail conversation channels.
-Social networks can amass like - minded people around
shared interests with little external force, no organizational
ideas. This means more permanence than e - mails.
-Podcasts (video and audio) encourage different types of
learning — and in portable formats.
-Social networks encourage collaboration, can replace
intranets and corporate directories, and can promote
non - e - mail conversation channels.
-Social networks can amass like - minded people around
shared interests with little external force, no organizational
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center, and a group sense of what is important and what
comes next.
Social bookmarking means that entire groups can
learn of new articles, tools, and other Web properties
instead of leaving them all on one machine, one browser,
for one human.
Blogs and wikis encourage conversing, sharing, creating.
Social software, like Flickr , 2 Last.fm ,3 and even Amazon.com
, promote human - mediated information sharing.
Similar mechanisms inside of larger organizations would
be just as effective.
Social news sites show the popularity of certain information,
at least within certain demographics. Would
roll - your - own voting within the company be useful?
Social networks are full of prospecting and lead -
generation information for sales and marketing.
Social networks make for great ways to understand the
mind - set of the online consumer, should that be of value
to you.
Online versions of your materials and media, especially
in formats that let you share, mean that you ’ re equipping
others to run with your message, should that be important
(e.g., if you ’ re a marketer).
comes next.
Social bookmarking means that entire groups can
learn of new articles, tools, and other Web properties
instead of leaving them all on one machine, one browser,
for one human.
Blogs and wikis encourage conversing, sharing, creating.
Social software, like Flickr , 2 Last.fm ,3 and even Amazon.com
, promote human - mediated information sharing.
Similar mechanisms inside of larger organizations would
be just as effective.
Social news sites show the popularity of certain information,
at least within certain demographics. Would
roll - your - own voting within the company be useful?
Social networks are full of prospecting and lead -
generation information for sales and marketing.
Social networks make for great ways to understand the
mind - set of the online consumer, should that be of value
to you.
Online versions of your materials and media, especially
in formats that let you share, mean that you ’ re equipping
others to run with your message, should that be important
(e.g., if you ’ re a marketer).
E-marketing , Social Marketing
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